Improving Storefronts
This guide from LISC’s Economic Development team provides helpful tips on developing a storefront improvement program for place-based economic development. It includes local examples from LISC offices in Indianapolis, New York City and Virginia.
Introduction
In a storefront improvement program, business and property owners in a specific district or commercial corridor receive assistance to improve the look of their building facades and therefore the look of the overall neighborhood. These exterior improvements typically include painting, murals, awnings, signage, lighting, brickwork repairs, doors, windows and more.
Often used as part of a larger, place-based economic development strategy, such programs offer several benefits. Buildings that clearly reflect the character of a business and look appealing attract more customers. Commercial districts can create a greater sense of place by reflecting the unique styles of small business owners. This attracts nearby residents to shop locally and helps others see a commercial district as a destination, bringing in customers from outside the area.
Storefront improvements also help local business owners transform the visual appeal of their businesses on a modest budget and bring investment to historically disinvested neighborhoods. This guide will help you start developing a storefront improvement program in your community.
This guide was made possible with generous support from State Farm. State Farm has been an important LISC supporter for over two decades, providing LISC with more than $151 million in flexible resources to advance our comprehensive community development efforts. This includes support for LISC’s Inclusive Economic Action work which mobilizes diverse stakeholders to reduce inequalities, focus action & investment, and create sustainable regional opportunity in cities across the country.
