Maurice A. Jones, LISC’s CEO, is the inaugural guest on U.S. Bank’s new podcast “Real Good.” He speaks with Emmy-winning journalist Faith Salie about how even systemic problems must be fought at the local level, why broadband availability is one of the biggest problems facing rural America today, and how access and opportunity are one and the same.

by Maurice A. Jones, LISC CEO and President

To fulfill our mission of catalyzing opportunity across the country, we are launching the LISC Rural Promise, a commitment to elevate our impact in rural America to 20 percent of our total over the next three years. The Rural Promise will build on 25 years of LISC's investment in and partnership-building with rural people and places. Now, we're taking it to the next level. We chose this week to launch our renewed effort in honor of Dr. Martin Luther King, Jr., whose movement for civil rights and racial equity was rooted in rural America, where extraordinary talent, communities, businesses and natural resources are poised today to fuel a competitive national economy.

LISC's CEO explains the how and why of the LISC Rural Promise, our organization-wide commitment to achieve 20 percent of our community development impact in rural America over the next three years.